Mobile Marketing

One of my favourite things about my cell phone is the lack of soliciting calls that I receive. This may be because I haven’t had my number for too long, or because I made all my accounts when I still lived with my parents and gave their home phone number (you’re welcome mom and dad). Either way, I am not a fan of telemarketing. I like to know about a good deal, but I’d rather read it in the paper, or search it online than have it given to me without asking.

A Forbes article, written by Steve Olenski included the following graph which shows the results of a Responsys study surveying the reasons people opt-in to receive marketing communications. 

His article discusses whether this year, or any year for that matter will be the year for mobile marketing. It seems that although people sign up because they appreciate getting good deals, most find mobile marketing to be unnecessary.

What do you think? Do you subscribe to mobile marketing? Do you think next year will be the year for it to take off?

Reference:

Olenski, S. (2014, February 28). The state of marketing: it’s the best of times and the worst of times. Forbes. Retrieved from http://www.forbes.com/sites/steveolenski/2014/02/28/the-state-of-mobile-marketing-its-the-best-of-times-and-the-worst-of-times/